Macroeconomic Insights

How Millennials Are Shaking Up the Way We Shop

As Millennials move into their prime spending years, their shopping habits are being closely watched by a retail industry that itself is undergoing a seismic shift. Goldman Sachs Research’s Lindsay Drucker Mann discusses three key behavioral changes seen in the latest Goldman Sachs Research-Conde Nast Millennial spending survey, as well as the “wild ride” ahead for retailers as they adjust to these new demands.