Technology Driving Innovation

As Emerging Brands Take Share, M&A Heats Up

The trend of emerging brands taking market share from larger, established companies is playing out in the deal-making environment, as established brands snap up technology-driven startups, explains Jane Dunlevie of Goldman Sachs' Investment Banking Division. Dunlevie sees technology transforming how consumers identify with brands, as well as how today’s brands are born, thrive and ultimately become profitable.