Voice Search: The Latest Spark in the E-commerce Transition

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While today voice search might be used to check the weather or the score of a football game, Goldman Sachs Research’s Heather Bellini sees the technology headed for greater integration in everyday life. As the Amazon Echos and Google Homes of the world make their way into more places, Bellini expects these devices to be  used to facilitate online transactions, accelerating the transition to e-commerce and adding to an already $100bn global search market.