Technology Driving Innovation
The Infinite Shelf: How E-Commerce is Shaking Up Consumer Staples
- The Infinite Shelf [2:54]
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E-commerce accounts for only 2% of consumer staples sales today, but it’s rapidly gaining share by presenting consumers with an “infinite shelf” of product possibilities. Mitch Collett, consumer staples equity research analyst in Goldman Sachs Research, discusses which consumer products are already feeling the heat and where the online shift is headed next.