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Technology Driving Innovation

Moving Beyond the Early Adopters: Extended Reality Accelerates

Extended Reality (XR), a platform that merges the rapidly expanding ecosystems of virtual and augmented reality, has the potential to redefine the way people interact with technology “in ways we can’t even imagine.” Heather Bellini of Goldman Sachs Research explains how the integration of extended reality into smartphones and the development of a wide range of applications across industries will lead to rapid growth of this “revolutionary technology” over the next three to five years.