Meet the Alumni

Meet Steven [2:29]

Steven Pierce

Detroit, MI

Health & Fitness
Year founded
Trainers Total Fitness
Partner College
Wayne State University
" Prior to participating in Goldman Sachs 10,000 Small Businesses, my business ran like a mom and pop shop. Now, my business is run like a corporation. "

Business Overview

Steven is the owner of Trainers Total Fitness, a gym that offers personally tailored exercise and nutrition programs at affordable prices.


Steven needed to learn to better manage his company’s financials in order to take advantage of growth opportunities, and he had to learn to delegate more effectively so that he could open a second location.


Since graduating from the program, Steven has doubled the number of his employees, and is opening a second gym in January 2015. He has also developed a new website with more lead-generating capacity to help boost his client base.