Stephanie

I work on the institutional strategic marketing team within Goldman Sachs Asset Management (GSAM). We specialize in developing marketing strategies to help our sales force position GSAM’s products and services. We execute these strategies through a variety of initiatives, including marketing literature, strategic campaigns, product positioning and new product launches, client communications, educational forums, Web site development and public relations. Our clients are institutional investors including corporations, public pension plans, insurance companies, financial institutions, endowments, foundations and unions.

The most interesting element of my job is the broad exposure that I gain from our group’s unique position as a bridge between the investment teams and our sales force. When developing and executing our marketing strategies and initiatives, we engage and coordinate with a number of businesses, including portfolio management, product development, sales, client service, legal and compliance. As a result, we develop strong relationships with individuals across the firm and gain insight into different aspects of their businesses.

As with any major marketing initiative, the work we do is very team-based and every person is actively involved. From the idea generation phase to the actual execution of a campaign or event, we work in an extremely collaborative fashion. I’ve found that the best ideas come to life this way.